We've tried as best we can to balance sustainability with
price, however, a 100% sustainable diary is definitely the long-term plan. Right
now, we're keeping the price lower so more people can afford the diary (hopefully this will increase its popularity) so we can in turn make it
more sustainable (and do a few other things with it). It's very
difficult starting out because we don't have a large enough order size for sustainability
changes to not significantly affect the consumer price.
The diaries are currently vegan friendly as the cover is a fake leather. Whilst we would have prepared them to be Australian made, the diaries are being manufactured in China because it's around 1/7 of the cost (including shipping). Using recycled paper would currently add approximately $1.10 to the final price with our current order quantity targets. We are however using Better Packaging Co’s biodegradable packaging for shipping of the diaries to ensure the diary is holistically sustainable.